Pageflex is pleased to announce a new QR code generating content source plug-in available for Studio 7.5.2 when used with Storefront, Campaign Manager or Pageflex Server. The plug-in is available free of charge to clients on support. To get the plug-in, please log in to the Pageflex Support Site and search for "QR". Alternately, the answer ID of the tech note is #427. The plug-in is downloadable from the tech note.
QR codes are two-dimensional bar codes designed to be read with a QR code reader app installed on a user's mobile phone. The reader typically uses the camera of the phone to scan the code, which usually contains either a link to a web address, personal contact information, or a short message about a product.
QR codes are primarily used in marketing programs as a response mechanism, so try them on your direct mail pieces, brochures, business cards, and trans-promotional statements. Pageflex's QR code generator can generate generic QR codes with one URL, such as the one linking to Pageflex.com above, or individualized QR codes that take users to a pURL or gURL.
Some tips for successful QR codes:
- White Space Matters - Give the QR code some room in your design. A bit of white space around the code dramatically improves the readability of the code. And, larger codes are easier for mobile phone cameras to focus on, so try to make your codes at least 1 inch by 1 inch. The Pageflex plug-in will let you specify the size of your code.
- Provide an Alternate Link - Because QR codes are new and not every reader reads every QR code, it's very important to provide an alternate link to web pages you want users to visit. If space is tight, consider a URL shortener.
- Test Your QR Codes with a Variety of Readers - QR code readers are evolving rapidly. There are a plethora of readers available. We've enjoyed using QuickMark on the iPhone and several Android mobiles. And, BeeTagg was great on the Blackberry. You can test your QR code reader (and enjoy some font humor! ) with these Pageflex-generated QR codes.
We hope you enjoy the QR code generator!
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